OTIC - High End Portable Audio Sales Specialists UK

The FiiO name takes the 'Fi' (meaning fidelity) from HiFi and adds 'iO' (denoting binary numbers 1 and 0) to convey the convenience of digital life. Established in 2007 with headquarters in Guangzhou, China, FiiO designs, produces and sells high-quality portable music products, at affordable prices, to music lovers worldwide.

FiiO is focused on product quality and adheres strictly to standards in quality management to attain the lowest repair-related product returns rate. The company has received praise, as well as numerous awards, for its ranges of high-resolution digital audio players, portable headphone amplifiers, DACs and earphones.